The suggested exercises merely made me nod and agree and think deeper about what I just read. The exercises in “to Sell Is Human” are reminders to stop, observe, and try.
But they’re actions and group activities and in no way require a special notebook or heart-wrenching self-reflection. Pink ’s book, “ To Sell Is Human: The Surprising Truth About Moving Others ”, does have exercises at the end of each chapter.
Marketing shouldn’t be an act of force selling can be a peaceful human interaction.
If your hand is still on the mouse because you don’t immediately do the exercises in a business book, I’m with you. The result is a perceptive and practical book-one that will change how you see the world and transform what you do at work, at school, and at home.Raise your hand if, when you read a business book, you immediately do the exercise at the end of the chapter. He reveals the new ABCs of moving others (it's no longer "Always Be Closing"), explains why extraverts don't make the best salespeople, and shows how giving people an "off-ramp" for their actions can matter more than actually changing their minds.Īlong the way, Pink describes the six successors to the elevator pitch, the three rules for understanding another's perspective, the five frames that can make your message clearer and more persuasive, and much more. Pink draws on a rich trove of social science for his counterintuitive insights. As he did in Drive and A Whole New Mind, Daniel H. To Sell Is Human offers a fresh look at the art and science of selling. Whether we’re employees pitching colleagues on a new idea, entrepreneurs enticing funders to invest, or parents and teachers cajoling children to study, we spend our days trying to move others. Yes, one in nine Americans works in sales. Every day more than fifteen million people earn their keep by persuading someone else to make a purchase.īut dig deeper and a startling truth emerges: Bureau of Labor Statistics, one in nine Americans works in sales. #1 Wall Street Journal Business Bestsellerįrom the bestselling author of Drive and A Whole New Mind, and teacher of the popular MasterClass on Sales and Persuasion, comes a surprising-and surprisingly useful-new book that explores the power of selling in our lives.Īccording to the U.S. Look out for Daniel Pink’s new book, When: The Scientific Secrets of Perfect Timing
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